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أحدث إحصائيات فايروس كورونا في الأردن
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أخر تحديث بتاريخ 04/03/2021 الساعة 8:59 ص

مطلوب مديراً للمبيعات والتسويق والإتصالات للعمل لدى شركة سياحية في العقبة


We are looking for an exceptional candidate to join our new waterpark in Saraya Aqaba, Jordan

As a Sales, Marketing and Communications Manager, in this role you will drive all strategic sales, marketing and communication initiatives and long-term business growth for SAW. All sales, marketing, and communication efforts to focus on exceeding commercial objectives, meeting forecast sales targets, revenue and per cap budgets. Performance will also be measured against marketing return of investment (ROI), brand performance, share of voice and a range commercial metrics.

Working closely with the General Manager and Sales and Marketing Directors, the Sales, Marketing and Communications Manager will execute the SAW brand masterplan, product, sales, media, partnerships and communications strategies and annual plans.

The Sales, Marketing and Communications Manager will also manage SAW sales & marketing P&L and develop / execute the annual sales, marketing and communications calendar.

Strategic Relationship Management

  1. Manage the relationships with Sales and Marketing teams and all relevant Stakeholders to ensure all requested deliverables are executed on-time, in line with the SAW brand and marketing strategy.
  2. Manage the relationships of prospective sponsors and partners. Drive activity outside of the current agreements that will increase brand awareness and/or drive attendance volume for the business
  3. Works collaboratively with SAW Key & Strategic Accounts, Convention Bureaus, Representation Firms and other company counterparts to drive revenue, ensure customer satisfaction and increase leisure production, ADR increases and revenue market share.
  4. Build and strengthen relationships with existing and new customers, industry organizations to enable future bookings. Activities include individual sales calls, prospective client entertainment, FAM trips, trade shows, etc. Identifies, qualifies and solicits new accounts with a focus on increasing business. Strives to achieve personal and revenue goals.

Strategic Relationship Management

  • Manage the relationships with Sales and Marketing teams and all relevant Stakeholders to ensure all requested deliverables are executed on-time, in line with the SAW brand and marketing strategy.
  • Manage the relationships of prospective sponsors and partners. Drive activity outside of the current agreements that will increase brand awareness and/or drive attendance volume for the business
  • Works collaboratively with SAW Key & Strategic Accounts, Convention Bureaus, Representation Firms and other company counterparts to drive revenue, ensure customer satisfaction and increase leisure production, ADR increases and revenue market share.
  • Build and strengthen relationships with existing and new customers, industry organizations to enable future bookings. Activities include individual sales calls, prospective client entertainment, FAM trips, trade shows, etc. Identifies, qualifies, and solicits new accounts with a focus on increasing business. Strives to achieve personal and revenue goals.

Strategy, Business Growth and Insight

  • Develop SAW mid-long term asset strategy, with the objective of business growth (revenue, per-cap, attendance) and increasing brand strength (salience, awareness, consideration, share of voice and brand buzz).
  • Develop long-term product strategy in partnership with the Revenue Management team, with the objective of business growth (revenue, per-cap, attendance).
  • Drive the overall Sales Strategy, with defined objectives of growth for each sales sub-segment across Travel and Trade, Corporate, Government, Schools and Events.
  • Develop hotel integration strategy (Aqaba + Regional hotels) to ensure consistent brand exposure, with the objective of business growth (revenue, per-cap, attendance) and increasing brand awareness.
  • Drive SAW consumer insights strategy, working closely with the insights team to ensure an integrated approach.
  • Develop the strategy for new products/ride launches at SAW.
  • Develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz).
  • Develop an integrated Media strategy with the objective of increasing brand awareness, engagement and conversion.
  • Constant focus on competitor movement, locally, regionally and globally.

Brand Planning & Campaign Management:

  • Own the annual B2C/B Marketing Calendar(s) to ensure campaign drivers are meeting expected business revenue/attendance targets and delivered within agreed time-frame to support.
  • Ideate campaign concepts and compile Marketing Campaign Overview documents for (Stakeholder, and Sales & Marketing Director) approvals and business-wide communication.
  • Create and update the Marketing Drop Schedule to ensure full 360 overview of each Marketing Campaign (Sales, Marketing, Digital and PR) and ensure that the overall plan will meet campaign objectives.
  • Plan and execute communications and marketing campaigns with a key focus on achieving positive return on investment against campaign spend. Responsible for compiling the full campaign roll-out from across all segments, ensuring all elements meet the set objective and are delivered on time.
  • Ensure high quality and consistency across all communication channels with a 360 integrated approach to delivering sales, marketing and communication campaigns.
  • Compile Post Campaign Overview for all marketing initiatives collating all performance data to share results (including sales results and campaign ROI) and advice on any remedial actions for improved success for future campaigns.
  • Deep understanding of customer insights, using data to drive positive sales, marketing and communication outcomes
  • Constant focus on competitor movement, locally, regionally and globally
  • Perform other miscellaneous support functions as required

Media Planning & Agency Management

  • Develop an integrated Media strategy for SAW with the objective of increasing brand awareness, engagement, and conversion across all channels.
  • Work closely with Social and Digital team(s) to ensure that the annual Media Strategy is aligned across the business / source markets.
  • Own the media agency relationship, ensuring that media deadlines are adhered to and media plans are developed in-line with campaign objectives, targeting the right market and relevant consumer with maximum reach / frequency.
  • Develop all media agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual media strategy.
  • Work closely with Procurement team(s) to manage volume rebate, record FOC and paid media spend in-line with the media agencies contractual obligations.

Communication Management

  • Ensuring all the content is relevant and on-brand
  • Oversee the CSR programs and working with the PR Agency to deliver initiatives and events
  • Manage PR events/press events/launches
  • Formulate and execute strategic PR initiatives, ensuring coverage of the parks in target media
  • Manage and handle media queries and build own media list to strengthen media relations and maximize brand exposure.
  • Managing media and filming projects, including planning and onsite access and management
  • Regularly report on coverage generated from PR activities
  • Oversee, create and approve press releases, press invitations and press pack material
  • Identify and track relevant industry awards and ensure submissions are made in time

Brand Management:

  • Support the brand owner, acting as guardian and final approver for SAW and Brand Guidelines, responsible for the development, assurance, continuity, content creation, and compliance with foundational brand standards across internal and external communication.
  • Conduct regular audits of all B2C/B marketing material to ensure all assets are in line with brand guidelines, ensuring all B2C/B parties adhere to internal brand standards.
  • Own the Online consumer journey, content creation and approvals for all digital channels (website, apps, and portals), ensuring all content is kept up to date and compliant with internal brand standards. Developing/maintaining guest/partner communication with the objective of incrementally increasing conversion and revenue generation.
  • Manage the B2B content portal, ensuring all assets are kept up to date and compliant with IP rules/regulations and in-line with internal brand standards.

Commercial, Budget & Reporting:

  • Drive SAW attendance, revenue and per cap to meet annual business forecast.
  • Ownership and management of departmental P&L budget, ensuring phased spending plan is aligned with approved forecast and cost efficiencies are implemented where possible.
  • Work closely with the Finance department to ensure correlation between departmental and

Team Management:

  • Lead the SAW Sales, Marketing and Communication team in line with the leisure facility marketing organizational chart
  • Constant focus on learning and development for the team with the goal to maximize business efficiency and create strategic marketing leaders of the future
  • Create a team culture of positivity in order to drive successful outcomes for the business.
  • Ensure that internal policies and processes are followed and adhered to at all times

Qualifications

As an ideal candidate, you must have:

·      Educated to degree level or equivalent in Marketing Communications and Graphic Design

  • Minimum 8 years of Sales, Marketing and Communication experience
  • Worked in theme parks, attractions, or entertainment venues
  • Worked in the Jordan or GCC countries in a marketing environment
  • Experience with leading regional or global brands
  • A natural team leader with a confident, assertive, and approachable personality
  • Commercially astute, data-driven and results oriented
  • Highly deadline driven
  • Resourceful, pro-active, and innovative thinker
  • Strong project management skills
  • Ability to navigate a busy and challenging environment
  • Strong presentation skills in both public speaking and PowerPoint format

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